When Olly’s Olives set out to create a marketing campaign as bold and flavorful as their snacks, they turned to the creative powerhouse of Tiger Spoon Media. The result? The Lentilmen — a high-energy music video that blends humor, cinematic flair, and larger-than-life visuals to spotlight the brand’s beloved snack range. Featured in The Grocer, the video is not just a commercial but a testament to the magic that happens when production innovation meets playful storytelling.

Crafting the Visual Feast: Tiger Spoon Media’s Production Approach

Shot in a grand Manor House in Northumberland, the production was a masterclass in efficiency and artistry. The entire video was captured in a single day, with Director of Photography Joshua Ighodaro using the Sony FX6 paired with Cooke S4i lenses to achieve a cinematic yet light-hearted aesthetic. The FX6’s compact design and exceptional low-light performance made it perfect for maneuvering through the manor’s opulent interiors, while the Cooke lenses added a warm, polished look that elevated the whimsical narrative.

Lighting was expertly handled by Gaffer Sebastian Hinds, who crafted a versatile setup to seamlessly transition between bright, playful sequences and more dramatic VFX moments. Hinds’ careful balance of practical lights and creative rigging brought the manor house to life, ensuring every shot felt polished and full of energy.

Bringing Snacks to Life with VFX Magic

One of the production’s standout elements was a heavier VFX shot that involved giant 3D recreations of Olly’s flagship Lentil Crisp packets. Tiger Spoon Media seamlessly integrated live-action footage with CGI to create a surreal, snack-filled wonderland. This visual centerpiece added a dose of playful absurdity to the video, making it as memorable as it was mouth-watering. The post-production team meticulously refined the CGI elements to ensure they blended naturally with the real-world setting, turning an ambitious concept into a polished, eye-catching final product.

A Production House with Flavor

Tiger Spoon Media’s ability to execute a high-quality production with a tight timeline speaks to their agility and creative prowess. By balancing technical precision with imaginative storytelling, and with the expert work of Ighodaro and Hinds behind the camera, they helped Olly’s Olives stand out in a crowded market. Their thoughtful approach to lighting, lens choice, and VFX ensured that The Lentilmen felt more like a mini musical extravaganza than a typical snack ad.

Snackable Success

With the buzz from The Grocer feature and the video’s growing social media traction, The Lentilmen has become a shining example of how strategic, story-driven advertising can leave a lasting impact. For Tiger Spoon Media, it’s another notch in their belt as a production company that turns brand visions into visual feasts — proving that even a one-day shoot can create a campaign worth savoring.