Olly’s Olives approached us in 2024 with the boldest brief we’ve ever received: create a snacks commercial for their new lentil crisps, make it a music video, and shoot it in the style of Guy Ritchie’s The Gentleman—oh, and did we mention it would be filmed in a massive manor house up North? Honestly, we weren’t surprised—it’s Olly’s, after all.

So, we did what we do best. We crafted a music video snack commercial, channeling the distinctive style of The Gentleman. We brought on our talented DoP, Joshua Ighodaro, and an amazing gaffer, and got to work. The shoot lasted one day, with post-production taking four days, including the creation of fully 3D giant lentil crisp packets. The result? A fun, high-energy commercial that got great feedback—and even earned a review in The Grocer!